In an essay about MAGA entering its cringe era in the Washington Post today Kara Voght writes
Winters, the “War Room” co-host, borrows a term from psychology: “preference falsification.” It’s when people misrepresent their true feelings or beliefs due to social pressure or fear of consequences. One of her major pet peeves is the fact that she believes many Trump supporters know MAGA is looking cringe, but won’t call it out for fear of retribution.
Winters is actually borrowing a term from economics. Preference falsification was introduced by Timur Kuran in "Chameleon voters and public choice." Public Choice 53, no. 1 (1987): 53-78 and developed in his book Private Truths, Public Lies.
