More open access

I just received an email from the British Journal of Economics, Management and Trade. They are currently offering to publish papers for only $100. Maybe I've missed the boat in the online journal business; competition appears to be heating up.
This journal claims that


In order to maintain highest level of transparency and high standard of review, this journal presently follows highly respected and toughest Advanced OPEN peer-review system (ExampleLink1, Link2, Link3, Link4, Link5, Link6, Link7, Link8, Link9, Link10, etc.). We hope that you will appreciate this Advanced OPEN peer-review system, which is expected to give doubtless scholarly benefit and impact to the authors in long run. Additionally we strongly encourage and promote “Post-publication Peer review” by our comment section.





Doubtless scholarly benefit and impact in long run for only $100. Sounds like a great deal.